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【CNMO科技消息】头部主播给公司带来流量的同时，也可能带来潜在风险。据接近东方甄选的行业人士透露，“‘小作文事件’后，东方甄选的头部主播不再占据C位。”体现在东方甄选弱化主播在直播体系的话语权上。

董宇辉

东方甄选主播顿顿在直播中透露，“东方甄选旗服饰”账号开播前几天，才被告知自己也要参与。“我觉得比较恼火的一点是，现在很多事情不跟主播商量，开号不跟主播商量。”“小作文”事件后，在网红模式和产品路线之间，东方甄选更坚定的选择了后者。

主播方面，与传统MCN在平台投流（买流量）、主播拿佣金及销售提成不同，东方甄选不买流量也不给主播分成，而是通过股权激励和公司利益长期绑定。

东方甄选主播无C位

自从董宇辉“自立门户”后，东方甄选有点流年不利。前有俞敏洪批评“东方甄选现在做得乱七八糟”导致股价下跌近10%，后有主播明明“口误”及主播顿顿“自爆家丑”再次把公司推上风口浪尖。

反观董宇辉的“与辉同行”，则风生水起。截至7月2日，与辉同行抖音直播间粉丝约为2041万。按照这个增粉速度，与辉同行直播间粉丝量赶超东方甄选（约3000万）或许只要一年多的时间。

不过米韵策略，与辉同行短时间内就长成可以和东方甄选主号博弈的规模，对俞敏洪来说，或许是半江瑟瑟半江红。

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